• Discover the best ways to market your business with white papers (you'll be trained to actually implement techniques that work, not just theory—from the biggest names in the world!)
  
  
• Learn how successful white paper marketing campaigns were executed and how you can achieve similar results (play-by-play steps provided)
  
  
• Discover how to establish a winning white paper (no guesswork... you benefit from the wisdom of successful pros)
  
  
• Gain insight into how white paper marketing to win new clients for your business (you'll discover how to best use marketing techniques such as syndication and social media to promote your papers)
  
  
• Obtain a huge advantage over your competitors, helping you stand out and providing a sustainable path to ongoing success
  
  
• Learn the best success secrets from the top experts in the field (interact live with copywriting superstars such as Michael Stelzner, Bob Bly, Brian J. Carroll, Roger C. Parker, Joe Pulizzi and many others!)
  
  
• Discover practical techniques that will maximize your results
  
  
  
• Pick up marketing strategies to transform your papers into opportunity magnets, helping you achieve greater success
  
  
• Ask live questions and get answers (you speak live to the experts, no chat boxes)
  
  
• Learn in your spare time and eliminate travel (you participate via the Internet in live sessions that are spread over multiple weeks—and recorded for later playback)
  
  
• Network with your peers and share experiences together via private forums and exclusive LinkedIn groups
  
  
• Become part of a genuine community of writers just like you
  
  
• And much more!
  

• Less stress
  
• You become the hero for setting the program in place
  
• You sit back and watch the interest in your organization mushroom

Here's some proof white paper marketing works (from a very recent study by Eccolo Media):

• White papers yield powerful influence: 84% of businesses find white papers either moderately or extremely influential in their purchasing decisions.
  
  
• White papers are the most viral form of marketing collateral: White papers are the most commonly shared form of marketing collateral, with 89% of readers passing them along to others.
  
  
• Decision-makers are consuming more white papers: 77% of business decision makers were reading white papers in 2009, up from 68% in 2008.
  
  
• White papers yield the most strength early in the sales cycle: Regarding the sales cycle, 80% of marketers claim that white papers are most effective in the presales process. However, white papers are also the leading form of collateral at all other stages of the sales process.

White papers are hot marketing tools! But not all white papers are created and marketed equally.

So the big question is this: What do successful white paper marketers know and do differently that makes them so successful?

If you knew that—if you knew step-by-step how the pros create and market white papers to attract high-quality prospects and achieve success—you could simply duplicate what they do and achieve similar results.

That's what the White Paper Success Summit 2010 is all about. We've brought together the world's most successful white paper marketers and asked them to reveal their success secrets to YOU. And it's all live!

And the best part? You don't have to spend a small fortune on travel, meals or a hotel to attend. The conference is completely online. You "attend" from the comfort of your own home or office, using your computer to watch, listen and participate in the presentations and networking.

However, like any conference, there's a limit to how many people can fit in the "room." So if you're interested in turbo-boosting your lead generation, enhancing your image in the industry and improving sales, secure your spot today.

Get On the Fast-Track to White Paper Success

Just about every professional group—from lawyers to real estate agents to freelance designers to event planners—has an annual conference of some sort. It's where they meet colleagues, gain valuable advice from the experts, and learn how to build their businesses.

In fact, studies frequently show people who attend such professional development events are more successful, reach their business goals faster, enjoy their work, build better relationships and earn a higher income!

Unfortunately, there hasn't been a similar annual conference—one that is pitch-free and focused ENTIRELY on using white papers for business-building.

Until now.

White Paper Success Summit 2010 is the event of the year for marketers, from beginners to established professionals, who want to accelerate their business to the next level of success.

If you are one of the select few who attend this exclusive summit (registration is strictly limited) you will leave with an armful of tips, tactics and strategies for:

• Driving qualified traffic to your white papers—no more "post and hope;" your papers will been seen by prospects every day
  
  
• Building lists with white papers—you'll discover strategies to build powerful marketing and prospecting lists
  
  
• Establishing your business as the thought leader in a crowded market-you'll learn the very techniques necessary to stand out and be top-of-mind with prospects
  
  
• Creating a steady stream of incoming leads—you'll discover how to create an automated system that brings in highly qualified leads
  
  
• Leveraging social media to market white papers—you'll discover how to best use blogs, Twitter and Facebook to gain exposure for your papers
  
  
• Turning white papers into customers—you'll learn the best way to turn that hot lead into a loyal paying customer.
  
  
• Finding new prospects through white paper distribution and syndication—now your papers can show up where your customers congregate
  
  
• Designing white papers that engage customers—with both the written word and visually
  
  
• Nurturing prospects with white papers—ensuring they'll think of you when it's time to purchase
  
  
• Leveraging low-cost or free white paper marketing
  
  
• And much more!

In addition, you get to meet the experts and establish relationships with colleagues, just like any other conference. And you do it all from the comfort of your own home or office.

How It Works

1. Though this summit will take place online, it will be a live event.

That means you won't just be watching playback of a recorded session (although we'll provide that option if you miss something).

The instructors will be presenting their sessions in real time, right on your computer screen. You can listen and watch their presentations, and speak directly to the experts, asking questions and getting instant answers.

When you register, you'll be given a link and access information for each session. When the date and time arrive, you simply pull up your web browser, go to a web page, type in your log-in information and, voilà, you're "there." It's the virtual equivalent of walking into a room at a live conference and sitting down!

2. You can interact live with the presenters.

That means you can actually speak with the white paper superstars.

During each session, you'll hear and see the lessons (so be sure to turn on your computer speakers!). The virtual room also offers interactive capabilities beyond what is possible at live conferences. You can participate in instant polls or the instructor may also have session handouts for you to download.

Just like regular conferences, most sessions last about an hour, and will offer an opportunity for live questions and answers.

If you want to ask a presenter a question, we'll provide a toll-free number you can dial. A real operator brings you on the line (like a radio talk show) and you speak directly to the experts!

3. Of course, networking is a big part of this event...

Many people who attend our professional development events report the relationships they establish with fellow attendees are priceless… relationships that often continue to be a source of advice and support for years to come.

Between sessions, you can network with other summit attendees on the "exclusive" White Paper Success Summit 2010 forum—available ONLY to event registrants (at one of our prior events, more than 1200 messages were generated in our private event forum).

You also get access to our private social media group using LinkedIn, and access to Twitter-based "chat rooms" where you can interact live with your peers.

This event was designed by marketers for marketers. That means we built it to accommodate your busy schedule. We've spread the summit out over 4 weeks, with multiple sessions each week. You don't have to stop working to attend (AND you can begin applying what you'll discover immediately). The audio and video from each session are recorded, and transcripts are provided for further study.

"Attend" Any or ALL of the Following Sessions At traditional summits and conferences, groups of sessions are often held at the same time, so it's impossible to attend them all. Not this summit. When you register, you'll be able to take advantage of EVERY business-building opportunity. Even better, after the summit you can download a video recording of each and every session. If you miss a live session, we'll provide you a recording AND transcript for free. The Sessions Review the following session list. But remember, you don't have to choose. You get them all! EVENT KEYNOTE: More Business Than You Can Handle: How to Achieve The Business Dream With A Single White Paper INSTRUCTOR: Michael A. Stelzner Need high-quality leads? Want to become the industry leader in your market? In this original session, Michael Stelzner, author of Writing White Papers: How to Capture Readers and Keep Them Engaged, reveals precisely how and why a single white paper brought him more than 70,000 leads since 2002. He'll break down, step-by-step, the special techniques he used to persuade readers and why the white paper continues to bring his company 50 leads a day—plus he'll reveal why that single white paper secured his spot as the king of white papers. He'll show you exactly what he did and lay out he nitty-gritty details you need to know to achieve success with your white papers. "Michael is the recognized guru in the white paper industry. I'm personally so impressed with what he's done. He's also helped shape what marketing looks like for B2B and should be proud." Terri Rylander, professor at Bellevue College DATE AND TIME: February 2 at 5pm Pacific (8pm Eastern) 7 Ways to Guarantee Your Next White Paper Is a Success INSTRUCTOR: Gordon Graham Many companies start white papers that never make it out the door. In this session, you'll learn seven keys to a successful white paper project. By addressing these seven items, you'll help ensure your project is a success. White paper expert Gordon Graham will share how he's used these keys to help dozens of clients achieve successful white paper projects. By implementing what you learn in this session, you can virtually guarantee that your next project will be a success. "Gordon was our secret weapon for creating marketing materials that got results!" Normand Pigeon DATE AND TIME: February 3 at Noon Pacific (3pm Eastern) Generating More Leads and Sales with Free White Papers INSTRUCTOR: Bob Bly Offering white papers as premiums—also known as "bait pieces"—can double the response to your marketing campaigns. In this session, Bob Bly, author of The White Paper Marketing Handbook, will show you how to create free content offers that generate more leads while gaining a reputation as a thought leader in your industry. He will also reveal the four characteristics of a successful offer and how to catch more prospects when fishing for sales leads. "Even though he refuses to admit it, Bob is THE Direct Marketing guru... or, at the very least, he's mine." Jill Perri, American Writers & Artists Inc. DATE AND TIME: February 3 at 1:15pm Pacific (4:15pm Eastern) Launching White Papers Like Products: 7 Steps to Boosting White Paper Performance (A Case Study) INSTRUCTOR: Ryan Malone Many great white papers never reach their potential. When launched properly, white papers can generate the same "buzz" as products. In this session, Ryan Malone will show you how to launch white papers like products. He'll share the very tactics he used to gain free media exposure for his company's white papers. You'll learn why publications want to give you pages of free advertising, how to get coveted interviews with analysts and the press, the critical role PR plays in your white paper's success and more. You'll leave this session with the skills to turbo-charge your next white paper and reap the benefits it deserves. "Ryan is a creative and seasoned marketer who uniquely understands how to connect consumers with solutions to their problems." Doug Glen, former Chief Strategy Officer, Mattel DATE AND TIME: February 3 at 2:30pm Pacific (5:30pm Eastern) Crafting the Next-Generation White Paper for Time-Strapped Readers INSTRUCTOR: Jonathan Kantor Because business executives are devoting less time to reading, marketers must find new ways to break through to this important target. In this session, Jonathan Kantor, author of Crafting White Paper 2.0, reveals how to enhance your white papers to engage today's time- and attention-challenged business readers while still delivering critical solution-oriented messages. "Jonathan Kantor is one of the few voices that is leading the call for quality white paper production. His continual stand for quality is highly impressive." Michael Stelzner, author Writing White Papers DATE AND TIME: February 10 at Noon Pacific (3pm Eastern) Proven Techniques for Using White Papers for the Complex Sale INSTRUCTOR: Brian J. Carroll White papers are excellent lead generation tools. But you can't just post them on your site and expect good leads to come pouring in. In this session, Brian J. Carroll, author of Lead Generation for the Complex Sale, reveals a proven method for creating an enormous influx of opportunity leads. He'll show you how to implement a multi-phased lead generation and nurturing campaign. You'll learn how to leverage white papers along with the right marketing and sales channels to help you advance leads through their buying process from initial interest to close. "Carroll has unveiled some of the most guarded secrets of lead generation experts. His approach to generating leads for the complex sale is not only on-target but will produce results" John M. Coe, President, Sales & Marketing Institute DATE AND TIME: February 10 at 1:15pm Pacific (4:15pm Eastern) Turning White Paper Leads into Customers INSTRUCTOR: Jill Konrath Your whole goal in writing a white paper is to get more business. So what are you doing to make that happen? In this session, Jill Konrath, author of Selling to Big Companies, shows you how to follow up on white paper leads, engage your prospect in meaningful conversations and set up a sales-advancing next step. You'll also discover new Sales 2.0 tools you can use to make this follow up even easier. "There are plenty of sales experts out there, but few that impart wisdom like Jill Konrath." Lee Salz, President, Sales Architects DATE AND TIME: February 10 at 2:30pm Pacific (5:30pm Eastern) Apply the “Rule of 5” to Your White Paper Content to Increase ROI INSTRUCTOR: Ardath Albee Developing a white paper is often an intensive effort focused mainly on lead generation. With the proper planning, the same research and development project can be used to produce multiple assets that engage leads farther into the pipeline, maximizing your return on investment. In this session, Ardath Albee, author of eMarketing Strategies for the Complex Sale, will show you how to easily create five content assets that leverage the ideas in your white paper to progressively engage prospects farther into the buying process. "Ardath Albee puts you in the shoes of today's buyer and walks you through a fundamentally new buying process that is controlled by the buyer.” David Thompson, CEO, Genius.com and founder of the Sales 2.0 Conference DATE AND TIME: February 10 at 3:15pm Pacific (6:15pm Eastern) Creating Engaging White Papers: Tips and Tricks From the Pros (Roundtable Discussion) PANELISTS: Michael Stelzner, Jonathan Kantor and Gordon Graham Want the inside scoop on creating outstanding white papers? Now's your chance to talk to the world's top three experts—who have collectively written more than 500 white papers! In this panel session, Michael Stelzner, Gordon Graham and Jonathan Kantor share their tips and field your live questions. DATE AND TIME: February 17 at Noon Pacific (3pm Eastern) Supercharging Your White Paper Distribution for Maximum Impact INSTRUCTOR: Joe Pulizzi Content marketing expert and author of Get Content Get Customers Joe Pulizzi will reveal his proven strategies and tactics to take your white paper programs to the next level. In this session, Joe will explain how to leverage social media, repurposing techniques, online news releases and more to maximize the exposure of your white paper. "When it comes to predicting what content marketing will bring us in the nearby future, Joe is for sure the most stimulating visionary I have worked with." Alec Bergsma, managing director, MediaPartners Group DATE AND TIME: February 17 at 1:15pm Pacific (4:15pm Eastern) Low-Cost Ways to Market Your White Paper INSTRUCTOR: Jonathan Kantor Now that you've created that award-winning white paper, how will you get the word out to prospective business readers without breaking your marketing budget? In this session, Jonathan Kantor, author of Crafting White Paper 2.0, shows you several no-cost or low-cost marketing techniques that will help you gain attention and attract leads without busting your proverbial piggy bank. "Given his vast experience and unique approach with white paper marketing, it's clear that Jonathan Kantor is one of today's leading white paper experts." Ambal S. Balakrishnan, co-founder, ClickDocuments.com DATE AND TIME: February 17 at 2:30pm Pacific (5:30pm Eastern) Partnering for Leads: Getting Other Businesses to Promote Your Paper INSTRUCTOR: John Jantsch Once you've got that value packed white paper, how do you get it in front of prospects? Wouldn't be great if you could enlist an army of businesses to voluntarily put your white paper in the hands of their customers and prospects? In this session John Jantsch, author Duct Tape Marketing, will share his step-by-step approach for enlisting strategic referral partners who will take advantage of and leverage your white paper. "John Jantsch has a real knack for boiling marketing for the small business down to simple but highly practical action steps. His presentations are inspirational, motivational and always full of real-world information." Ken Yancey, CEO SCORE" DATE AND TIME: February 17 at 3:15pm Pacific (6:15pm Eastern) Fundamentals of Readable White Paper Design INSTRUCTOR: Roger C. Parker White papers are useless unless they can be read. So how do you know if your white papers are readable? In this session, Roger C. Parker, best-selling author and designer, provides a 3-step process for improving the readability of your white papers. You'll learn what to look for—and what to design for—when translating the words of your white paper into a visually appealing layout that invites prospects to devour your words. "Outside of my wife, there's no-one whose opinion I listen to more or trust more. Roger's ideas have always been home runs. He offers the advice that businesses without gobs of money to waste need to succeed. Listen to him: He's the doctor!" Jeff Sandine, Ballard Computer DATE AND TIME: February 24 at Noon Pacific (3pm Eastern) Leveraging Social Media to Promote Your White Papers INSTRUCTOR: Michael Stelzner Social media represents a new and exciting marketing frontier. There are more than 400 million people using sites like Twitter, Facebook and LinkedIn—and many of your prospects are there. Marketers who understand how to best leverage social media and blogs to promote their white papers and businesses can rapidly gain exposure and attract quality prospects. In this session, Michael Stelzner, founder of SocialMediaExaminer.com, reveals what you need to know to best leverage social media. "Mike Stelzner is one of my favorite social media marketing business people on the planet. Anytime you get a chance to work with or learn from Mike, run don't walk!" Mari Smith, founder International Social Media Association DATE AND TIME: February 24 at 1:15pm Pacific (4:15pm Eastern) 10 Secrets to Content Syndication Success INSTRUCTOR: Howard Sewell What key factors drive white paper syndication success and why do other methods fail? In this session, 20-year demand generation veteran Howard Sewell will present his proven tips, techniques and strategies for achieving results with content syndication. Discover how to choose the best media partners, what types of white papers work best and how to title your white paper for success. "Howard Sewell is the nation's leading authority on white paper syndication. If you care about generating quality leads, you need to listen to Howard." Michael Stelzner, author Writing White Papers DATE AND TIME: February 24 at 2:30pm Pacific (5:30pm Eastern) REMEMBER: If you miss a live session, we'll provide you a free recording.

Act Early and Claim Your Free Bonuses Worth $989.00! To further sweeten this offer, you'll be provided 10 valuable bonuses worth $989.00. These business-building materials are worth more than the entire cost of the summit—and you get them all for FREE, just by signing up for White Paper Success Summit 2010. The catch: We can only guarantee these 10 bonuses for the first 400 people who signup. And we've had nearly 1000 sign up to our prior events. So don't delay! As of we still can guarantee availability of these bonuses. Free Bonus #1: Creating the Ultra-Persuasive Marketing White Paper INSTRUCTOR: Michael Stelzner When crafted properly, a white paper can be a powerful persuasive tool for any business. The trick is composing the right series of messages that "sell readers under the radar." In this special course, Michael Stelzner, author of Writing White Papers will show you how to create ALL the critical components of a marketing white paper. He'll reveal how to best talk about problems, why discussing history is important, the "generic solution" model, his top-secret weapon to hooking readers and much more. This session will empower you with the direction you need to write any marketing white paper. Includes video and transcripts. Free Bonus #2: Succeeding With Proven White Paper Marketing Techniques INSTRUCTOR: Bob Bly It's not enough just to know how to write a good white paper; you must create and implement a marketing campaign around the white paper that generates the leads your business wants. In this session, Bob Bly shares how to maximize response rates to white paper marketing campaigns. He'll reveal his techniques for creating a white paper that maximizes the flow of leads, how to use his 'bait piece strategy' to double response rates and how to create online and offline promotions that generate more sales leads. Includes video and transcripts. Free Bonus #3: The 10 Deadly White Paper Mistakes and How to Avoid Them INSTRUCTOR: Gordon Graham In this lively session, "That White Paper Guy" Gordon Graham presents 10 deadly mistakes drawn from published white papers, and shows you how to avoid them. Learn the innocent-looking mistake that will cut white paper downloads in half... the powerful sentence you must never forget... the formatting problem that will make people toss away your white paper unread... and the all-time biggest mistake, which your clients may well urge you to commit. This session will also reveal 10 proven tricks of the trade that Gordon perfected over many years. If you can avoid all these mistakes, your white papers will stand out in the crowd. Includes video and transcripts. Free Bonus #4: The Alluring White Paper Opening: Why Everything Hinges on the First Words INSTRUCTOR: Michael Stelzner Readers are drowning in an information cesspool. If you want them to grab hold of your marketing white papers, you must focus your energy on crafting an opening so magnetic that people can't stop reading. In this session, Michael Stelzner, will reveal the very tactics he's used to create highly successful white papers for the world's biggest companies. You'll discover how to create a powerful first impression with the opening words of your white paper and be equipped to immediately apply his tactics to your projects. Includes video and transcripts. Free Bonus #5: White Paper Landing Pages and the Future of White Papers INSTRUCTORS: Bob Bly and Michael Stelzner In this audio class, bestselling authors Bob Bly and Michael Stelzner discuss white paper landing pages and the future of white paper marketing (transcript included). Free Bonus #6: Secrets of Picking Compelling White Paper Topics INSTRUCTOR: Michael Stelzner The wrong white paper topic at the front of an excellent marketing campaign will fail. The fact is that picking the right topic is paramount to success with a marketing white paper. Think about it: Great books, great movies and just about any great anything is ‘great’ because is resonates with people. Your job is to find the right topic that your ideal reader’s REALLY care about. With this video you'll discover some EASY ways to pinpoint that topic (life shouldn’t be overly difficult, right!). Free Bonus #7: Making Top Dollar Writing White Papers INSTRUCTOR: Michael Stelzner Businesses are always looking for new ways to differentiate themselves. Educational white papers answer the call. Effective for helping companies generate leads, white papers command a high premium and few writers know how to write them well. Join Michael Stelzner, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged, to learn how to tap into this growing need and make $3000, $5000, or more writing only 6 pages! Includes video and transcripts. Free Bonus #8: The White Paper Writer Industry Report (2nd Edition): This ground-breaking study of more than 600 white paper writers (authored by Michael Stelzner) reveals how much to charge when writing a white paper, how much time it takes to produce a white paper and the industry standards. If you want to sell or purchase white paper writing services, this report is invaluable. Free Bonus #9: White Paper Template: You get a formatted white paper template in Microsoft Word. All you need to do is drop in your client's logo and your text. This is the same template Michael Stelzner uses when crafting white papers for his Fortune 1000 clients. Now you can be sure your paper not only reads well, but looks good. Free Bonus #10: White Paper Syndication Guide: This guide reviews the top six players in the world of white paper syndication and helps you determine which ones are best for your clients. I think you'll agree that these FREE bonuses will greatly enhance your success with white paper. They're all yours for free when you register for White Paper Success Summit 2010. Remember, we can only guarantee these bonuses for the first 400 people who sign up.

What if I still have questions?

Two options here... First, you can try our live support chat window below. You can also send an email to success@whitepapersummit.com and we will get back to you right away.

Isn't It Time for YOU to Be the Marketer Others Envy?

Yes, you can achieve success with white paper marketing.

You just need to learn what the most successful marketers do, and then follow in their footsteps.

White Paper Success Summit 2010 paves the way.

Reserve your spot today.

Here's to your success!


Michael A. Stelzner
Event Founder and Fellow Marketer,
White Paper Success Summit 2010

P.S. Don't forget that we record all the sessions and provide you access for a year. So if you have a scheduling conflict, don't worry about it! You won't miss a thing.

P.P.S. Remember that the first 400 people are guaranteed the nearly $1000 in free bonuses. Don't dealy.

<<< Click here today to secure your seat and get $989 in bonuses >>>